Who says clients don't pay for modeling?

[Michael S]

Construction documents are an excellent communication tool for those given the task of building anything from a light bulb to a cruise ship. The more detailed the drawings, (if done well) the better the end product. Accurate, detailed information in the hands of subs is essential, but the subs understanding of the over all vision is not.
Where construction documents fail, is when we try and use them to communicate with people unfamiliar with the language they contain.
Viewing 3d modeling and rendering as simply a wow tool, misses an important point and opportunity. 3D modeling and renderings are to the homeowner what construction drawings are to the subs.
The tools a chef needs to prepare a meal and the tools a waiter needs to communicate what is being prepared are quite different.